For the first time since it's inception, the rate at which new content is generated on the internet dropped to a L2 status. The markets shook with violent trepidation for what pundits named 'Meme-Monday'. Cyberanthropologists blamed Youtube's move to place imposing adverts over the video content. However, it was later reported that a new internet fad started called Offlineism (also known as AFKism and BRBism) was the true cause of the epidemic. Followers of this radical movement would open their internet browsers and leave it idling at their homepage. Although initial reports couldn't confirm the level of support, within hours it had become a worldwide phenomenon. Particularly after both 50 Cent and Britney Spears twittered @AFKism then signed off for a week.
A familiar sight in the capital's internet Cafe's
Unfortunately, the success of Offlineism was unmeasureable and largely shortlived. Die-hard fans questioned the authenticity of followers who blogged the phenomenon in an attempt to spread the word. Within the space of a week, the concept was in tatters and Google had reported over $6bn US in lost advertising revenue. All but the most devoted Offlineism fans had returned to blogging about minor incidents in their lives and posting up videos of kittens.
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